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National Repository of Grey Literature 3 records found  Search took 0.06 seconds. 
Customer Satisfaction Analysis and Improvements
 Malochová, Šárka ; Šindelková, Jana (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on customer satisfaction analysis and proposals to increase its level for Provident Financial s.r.o., which has been offering purposeless cash and non-cash loans in the Czech Republic since 1997. The theoretical part describes the issue of marketing research. The practical part is an analysis of the results of a marketing survey conducted on future and existing customers of Provi-dent Financial s.r.o. On the basis of this information, measures are proposed to in-crease customer satisfaction and bring higher sales to the company.
Detailed record
Marketingová komunikácia spoločnosti Provident Financial s.r.o.
 Sklenčárová, Stela
Sklenčárová, S. Marketing communication of company Provident Financial s.r.o. Bachelor thesis. Brno: PEF Mendel University in Brno, 2019. The bachelor thesis is focused on the proposal of marketing communication of Provident Financial s.r.o. The theoretical part is oriented on the explanation of professional terminology which clarifies the necessary knowledge of marketing communication. For the creation of the proposals the current situation of the com-pany and subsequently the competition and segmentation were analysed. The last step was to calculate the preliminary costs of the individual proposals.
Detailed record
Customer Satisfaction Analysis and Improvements
 Malochová, Šárka ; Šindelková, Jana (referee) ; Chlebovský, Vít (advisor)
The diploma thesis is focused on customer satisfaction analysis and proposals to increase its level for Provident Financial s.r.o., which has been offering purposeless cash and non-cash loans in the Czech Republic since 1997. The theoretical part describes the issue of marketing research. The practical part is an analysis of the results of a marketing survey conducted on future and existing customers of Provi-dent Financial s.r.o. On the basis of this information, measures are proposed to in-crease customer satisfaction and bring higher sales to the company.
Detailed record

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